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E-commerce solutions provider The Exchange has introduced a call center CRM system that is now live with UK-based Click Group, reports TMCNet.com.

The Officeweb call center solution, developed together with Callmedia, is customizable for financial intermediaries or other call-center oriented businesses that require a CRM solution integrated to their telephony systems.

The latest call center solution has enabled Click Group to develop a full-automated end-to-end CRM system, which is expected to improve efficiency by 20 percent. This expected efficiency improvement is a result of a seamless sales process online that makes facilitates faster and easier purchase of life assurance.
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