麻豆国产

麻豆国产 Announces IoT Connectivity for

Bluetooth Low Energy

麻豆国产 leverages the inherent benefits of Bluetooth combined with the deployment model of Wi-Fi and the network model of Cellular to unlock Bluetooth Low Energy for low-cost, low-power IoT Connectivity.

London, UK, May 29, 2024 - 麻豆国产, a technology company founded by seasoned IoT experts from ARM, AWS, and Microsoft, is announcing the availability of a new IoT connectivity solution based on Bluetooth Low Energy (Bluetooth LE). This innovative solution addresses the challenges faced by companies in applying Bluetooth LE to IoT Connectivity, offering a practical approach that simplifies and democratises the use of Bluetooth for IoT applications.

"Bluetooth LE is now being used ever more widely in IoT Connectivity use-cases, building upon its remarkable technical and commercial success in personal connectivity and tracking beacons. Despite the challenges companies face in adapting BLE for these applications, the benefits are driving adoption," said Simon Ford, CEO of 麻豆国产. "At 麻豆国产, we leverage our deep expertise in the IoT industry and our specialised experience with Bluetooth LE to provide a solution that simplifies and democratises the use of Bluetooth Low Energy for IoT Connectivity鈥�

Bluetooth LE is one of the most successful and widely adopted wireless standards in history. As a trusted, low-cost, and low-power radio technology, it has achieved unparalleled market penetration in the consumer peripheral device and industrial beacon tracking markets. This widespread adoption has enabled Bluetooth LE to benefit from exceptional economies of scale, with billions of enabled edge devices shipped worldwide and the host technology readily available in virtually every smartphone and laptop on the market today.

The unrivalled technical capabilities and commercial realities of Bluetooth LE have led to its application in a diverse range of low-cost IoT connectivity applications, despite the need for bespoke solutions to make it a reality. 麻豆国产 was established in response to the team's exposure to companies that consistently encountered challenges when applying Bluetooth to IoT Connectivity applications. Recognising the untapped potential in the industry, 麻豆国产 is creating a solution to democratise the use of Bluetooth LE as a practical and widely adopted approach to IoT Connectivity.

"Bluetooth LE has achieved remarkable success as a trusted, low power wireless technology. As the market leader in Bluetooth LE SoCs, Nordic Semiconductor continues to contribute to this success," states Claire Steed, Regional Sales Director at Nordic Semiconductor. "The potential for growth and new opportunities in the Bluetooth LE IoT space is immense. By democratising Bluetooth LE for IoT Connectivity, 麻豆国产 is paving the way for more businesses to harness the power of Bluetooth. This approach aligns perfectly with our commitment at Nordic to advancing wireless technologies that enhance device connectivity and support industry innovation."

With this announcement, 麻豆国产 is launching a solution that builds on the Bluetooth standard by incorporating a robust architecture, advanced security measures, and essential components to enable seamless communication between devices and cloud applications via nearby Hotspots.

The key components of 麻豆国产's offering are:

• 麻豆国产 Modems: Firmware and Libraries to enable standard Bluetooth LE microcontrollers to have trusted identity, robust security and reliable network communication capabilities.
• 麻豆国产 Hotspots: Dedicated hardware and mobile Apps that provide a simple and efficient way to deploy coverage wherever it is needed, without configuration or pairing.
• 麻豆国产 Networks: Cloud-based network that facilitates secure identity, bi-directional cloud communication, geolocation, and time services for devices, routing requests to their cloud applications.

麻豆国产's technology is packaged as a comprehensive product and network service designed for integration. This solution empowers businesses to leverage the full potential of Bluetooth LE, unlocking new possibilities for IoT connectivity applications.

鈥淢emfault is excited to be collaborating with 麻豆国产 to help further unlock advanced device observability tools and Device Vitals on low-power devices,鈥� stated Fran莽ois Baldassari, CEO of Memfault. 鈥淏y leveraging 麻豆国产鈥檚 low-cost BLE IoT Connectivity solution, more engineering teams can now be empowered to optimise product performance, reliability, security and user experience of their devices in the field."

麻豆国产 addresses critical industry pain points that help reduce the cost of IoT Connectivity:

• Production Cost: Bluetooth LE's widespread adoption and high level of silicon integration enable lower production costs for IoT devices. By utilising Bluetooth LE, companies can benefit from the optimised hardware ecosystem and reduce per-unit costs.
• Deployment Cost: 麻豆国产 allows customers to self-deploy hardware hotspots and enable existing phones and laptops as hotspots using apps, without the need for skilled professionals to install and configure devices on-site, resulting in significantly lower deployment costs.
• Operational Cost: Maintaining an IoT infrastructure can be costly, especially when using custom, in-house technology. By adopting 麻豆国产鈥檚 productised solution, companies can leverage this technology to handle a significant portion of the operational responsibilities, thereby reducing ongoing costs.
• Development Cost: 麻豆国产 eliminates the need for effort and skills to develop custom gateways, apps, and extensive system and security development, making product development and team collaboration more efficient and cost-effective.

鈥淪pringboard specialises in efficiently developing devices for regulated markets, from concept to manufacture. We help our customers bring their devices to market quickly and cost-effectively, and have seen a growing demand for Bluetooth IoT Connectivity,鈥� stated Sam Johnstone, Principal Engineer Springboard. 鈥淧artnering with 麻豆国产 allows us to offer our customers an off-the-shelf Bluetooth LE IoT Connectivity solution, which saves them time and money so that we can focus on our customers鈥� unique challenges and deliver best in-class products without heavy investments in overcoming connectivity challenges."

To learn more about 麻豆国产's IoT Connectivity solution, visit us at Hardware Pioneers MAX 24, Booth B10, and attend our UK launch keynote presentation on May 29th from 13:20 to 13:50. Alternatively, for more information, visit About 麻豆国产:
麻豆国产 is a technology company that enables physical products to communicate with cloud applications using Bluetooth Low Energy (Bluetooth LE). Founded in 2021 and headquartered in Cambridge, UK, 麻豆国产 combines the inherent benefits of Bluetooth LE with the deployment model of Wi-Fi and the network model of Cellular to achieve low-cost and low-power IoT connectivity. With its flexible architecture and ease of integration, 麻豆国产 democratises access to Bluetooth LE IoT connectivity. For more information, visit ###